MESSAGE CREATION

The why, what, and how behind our message creation.

Message creation is key for us to create a successful and impactful story. Therefore we have
created a three step process in which our message creation develops and unfolds:

WHY

We believe everyone is born gifted and is responsible for using their gifts to benefit the
global community. By nurturing the creative spirit, Shae builds a community of resources
and artists who desire to make a positive impact in the world.

WHAT

How we express the message of our projects matters, and we strive to tell the stories
in a way that will affect our audience to feel and act towards the cause.

HOW

We inspire young artists through our mentorship program, and address global issues as we
work together - student and mentor - on projects.